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Here are decision science resources videos, downloads and explanations. Click to open or download.
The Drivers are linked sequences of heuristics we know from experience that help tackling common supporter challenges: encouraging higher level gifts, reducing attraction, and building loyalty. (1.1 MB)
This PDF leads you though a series of questions to help you focus where and how you should intervene to engage your prospect or supporter. (900 KB)
This video, originally developed for the Resource Alliance, explains why decision science is so important to fundraisers and offers insights and experiments that show the power of the approach.
(Length: 52 minutes)
Find out more about the science and the scientists who developed the deck.
Many of our actions are driven by our emotional response. But you need to choose the right emotion. This download shows you how. (600 KB)
Fundraisers are obsessed with motivation, but the data suggests reducing barriers to action is the key. Learn to analyse and reduce barriers. (430 KB)
Start here. View the whole deck with explanations, added case studies and links to great examples and resources.
