Welcome to Smarter Fundraising — Backed by Behavioural Science

“Decision Science has provided me and my team with new tools and techniques to really understand supporter motivation. And that motivation we can turn into increased funds.” 
The Trussell Trust (Logo)
Chris Woo
Head of Philanthropy and Programme Funding, Trussell Trust
Donor Decision Deck — Cluster of three icons from card deck
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Introducing the Donor Decision Deck

Donor Decision Deck — Photo of top of box lifted to show cards inside
Donor Decision Deck — Photo of top of box lifted to show cards inside

After two years of research and testing, =mc consulting is proud to launch the world’s first integrated decision science toolkit for fundraisers.

The toolkit has been tested by  a range of individuals and teams including those from Médecins Sans Frontières to Scottish Environmental Heritage, and from MSI Reproductive Choices to Greenpeace Nordic. Thanks for their input and insight.

With the Donor Decision Deck you can:

  • Stop donor attrition before it starts
  • Turn one-time givers into long-term supporters
  • Inspire upgrades and loyalty
  • Attract new audiences cost-effectively
  • Create campaigns that truly engage hearts and minds

All underpinned by the power of decision science.

What’s on offer?

The Toolkit has two complementary elements:

The physical toolkit

Delivered in a smart, easy-to-use box.

  • 73 proven principles that drive donor action each illustrated in a card
  • Each principle explained clearly with real fundraising examples and case studies
  • Frameworks and checklists (including MINDSPACE) to guide your planning
  • Big Idea cards on essential concepts like System 1 and System 2 thinking
  • Workshop guides so you can use the deck with your team right away

The online toolkit

All of the above flexibly web-enabled, plus:

  • Free training guides for you and your team in decision science for fundraisers
  • Ongoing updates with new concepts as evidence emerges
  • Free access to hundreds of case studies and creative examples
  • A private members forum to ask questions and share successes
  • Opportunities to contribute your own examples to the community

What's inside your box

The toolkit is available as a box of full colour, easy to use cards. This deck is perfect id you’re looking for inspiration or insight by yourself or if you want to involve a team thinking in new ways about how donors actually make decisions.

Portable and flexible: Each box contains over 80 full colour cards designed to help you choose which heuristics, in which sequence, will help convince your audience to adopt the behaviour you want.

Ideas simply explained: Each card has two sides. The front contains a quick summary of the key idea and how to use it. The other side contains a more detailed case study and three practical how-to-apply-this-idea suggestions.

Ideas simply explained: Each idea is linked to a successful fundraising or campaigning example.

Donor Deck Card - Card schematic outlining the features of the front and the back of the card

How does the website help?

The Donor Decision Deck website is a growing resource designed to expand your leaning about how to use decision science in your work.

It includes all the information on the cards and much more including expanded cases, access to videos, and examples of copy.

Donor Deck Card - Website schematic outlining the features of the extra card content on the website
Donor Deck Card - Website schematic outlining the features of video and download content on the website
Donor Decision Deck — Photo of top of box
Top view of the outer box of the Donor Decision Deck. The set of cards come packaged in this high quality easy to transport box.
Donor Decision Deck — Workshop with Historic Environment Scotland
Historic Environment Scotland has ensured a range of staff involved in supporter experience — from heritage specialists to marketeers — understand and use decision science.
Donor Decision Deck — Angled shot of front sides of three cards
The colour coding and numbering make it easy to set up proven or search for innovative nudge sequences. The card format makes design easy and fast.
Donor Decision Deck — Workshop in New York City
=mc consultants run workshops worldwide explaining how to use the deck and website to solve fundraising challenges. Above are teams form 15 organisations at a New York event.
Donor Decision Deck — Photo of side spine of box

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